Social Media for Strategic Communication Practice Test

These questions are part of the practice quiz. Start practicing

• Which of the following is an example of owned media?
• What is content marketing?
• According to Keith Weissenberg, social care should be in its own department.
• Having a strategic mind-set that is agile, creative, and scientific will be the key to success in which domain?
• Which of the following is a valid reason to create content on social media?
• Types of content on social media include which formats?
• Who is Instagram's co-founder according to the material?
• Which mindset supports staying relevant in the fast-changing field of social media?
• Which of the following is NOT a tip for content curation?
• What is the term for promoting content to the masses?
• As of April 2020, how many active monthly users did QZone have?
• There are no experts in social media since the field is constantly changing and evolving.
• Social care is focused on primarily doing ______ on social media.
• What is the recommended easy fix when addressing a social media issue, if possible?
• What is the term for sorting through large amounts of content to present the best posts in an organized and professional way?
• What term describes the tangible things you are doing to carry out strategies?
• Which describes the recommended team structure for managing nonprofit social media?
• Complete the paired phrase: Context is ?
• Which content type best exemplifies thought leadership in an industry?
• Which of the following is NOT listed as an example of a strong content strategy?
• Who is described as the head of Twitter?
• Which statement about health care and social media is accurate?
• What is a likely effect of allowing people to share their stories on social media for nonprofits?
• WhatsApp is owned by which company?
• What does a content calendar do?
• How should you assess a scenario in social media management?
• The field dealing with government regulations is which area?
• The ability to use virtual tours and 3-D branding assets like Bitmoji is associated with which technology?
• What is Chloe trying to do by sharing a fundraiser link on social media?
• Which of the following is a use of VR for social media professionals?
• Which platform is known as 'The Chinese YouTube'?
• Which of the following are uses of virtual reality?
• Which question set would you consider about content marketing before deciding which content to focus on?
• True or False: To be the best in social care, you need to invest only 50% of your time and energy.
• Which Chinese app was the first to become popular in the United States?
• Which field is associated with government regulations in the context provided?
• CRM stands for ______.
• In content marketing, what describes how to reach specific goals and objectives?
• Which of the following is listed as a tool to create content?
• Which platform is described as the first Chinese app to gain popularity in the United States?
• Maintaining a professional mindset in social media work guarantees staying relevant.
• As of April 2020, what was Sina Weibo's monthly active user range?
• Which of the following represents issues to be aware of in social media?
• Which methods are recommended to take the conversation offline?
• As of April 2020, how many monthly active users did YouKu have?
• What is essential for content to be effective?
• Which of the following is not a form of earned media?
• Which activity is part of social listening?
• Content is important for social media practitioners but not context. True or False?
• Tools Buzzsumo and Hootsuite help social media professionals with which efforts?
• Which statement best describes the benefit of a content calendar?
• All of these are valid reasons to have a content marketing strategy, except
• Which of the following is NOT listed as a specific area to create content?
• Which sectors are commonly included in health-care industries for social media context?
• There are no experts in social media since social media is constantly changing and evolving.
• Which two platforms are popular in China?
• A Burger King sponsored Instagram story with polls to create a burger would best be categorized under which PESO component?
• Content that is short lived, like Snapchat and Instagram stories, are an example of what rising trend?
• Which platform is Sheryl Sandberg associated with in her executive role?
• Which of the following is an example of specialization within social media practice?
• What percentage of TikTok users are aged 16-24?
• How many daily video views did YouKu report?
• An employee advocacy program where a company controls and hosts content on designated sites is an example of which media type?
• QZone is best described as a platform for microblogging, posting photos and music.
• Which statement about great content is NOT accurate?
• Which term denotes the tangible actions taken to implement strategies?
• Which statement reflects best practice when creating content?
• What is the purpose of finding the 'big idea' in content creation?
• What balance is recommended for nonprofit communications on social platforms?
• Which statement best describes what content does in a social media strategy?
• Complete the phrase: Content is ?
• Which statement is a data-driven best practice for social media content?
• Which of the following is NOT listed as an augmented reality use?
• Continuing to learn after building a foundation is essential.
• Which company developed TikTok in 2017?
• How can VR be used by social media professionals?
• When did TikTok reach one billion downloads, becoming the first Chinese app to be most popular in the United States?
• How should you approach developing the big idea for content?
• What is Sheryl Sandberg's role at Facebook?
• Which sequence best describes steps to align content?
• According to the material, is social media becoming a core duty across disciplines with industry-specific variations?
• Having a social care program helps brands especially when ______.
• As of April 2020, how many active monthly users did TikTok have?
• Which characteristics best describe great content for social media?
• Which company developed QZone?
• What is the simplest way to handle a small crisis on social media?
• Who owns WhatsApp?
• Why is listening and the timing of protocol responses crucial in nonprofit social media?
• Which statement best defines content in social media?
• What is the predicted trend for paid advertisements in augmented reality?
• Is allowing people to share their stories a best practice for nonprofits using social media?
• Which of the following is Instagram's co-founder listed in the notes?
• Which tool is used for content promotion as listed?
• Content promotion is best described as which of these?
• Twitter chats are one way to engage in conversations and be an active participant in the industry.
• Which of the following is an example of an owned media asset?
• A community that lacks resources for social media is described as:
• Which tools are commonly used to identify influencers and media outlets for content promotion?
• Learning does not stop after building a strong foundation of social media strategy.
• What does social media give people, according to the material?
• Which statement is true about platform selection for international campaigns?
• Which technology is identified as one of the fastest growing areas of the future of social media, connecting to devices like Alexa and Siri?
• Which of the following signs might indicate unusual or harmful social activity that requires attention?
• Which benefit of content on social media is tied to search engine optimization capabilities?
• Which of the following is an example of paid media?
• Who is the YouTube CEO?
• Which metrics are mentioned for evaluating social care performance?
• How is voice described as being expressed on social media?
• Virtual tours and advertisements, and integration into personal branding like a 3-D Bitmoji are examples of ______ technology.
• Which campaign used the hashtag #REIOptOutside to encourage outdoor activity?
• Crowdfunding is best defined as:
• ______ is defined as being three dimensional and puts the user in the environment.
• What is the primary focus for many health-care professionals regarding social media?
• Which of the following items is identified as a direct outcome of content creation in a social media strategy?
• Which option best reflects the common issues to be aware of in social media?
• What best describes the purpose of a content calendar?
• Which feature allows users to showcase emotions and personal stories via avatars?
• Which AR application allows learning about locations through virtual notations for landmarks?
• Line was launched in 2011 as a messaging app and was used at the start as a way to communicate during which event?
• By 2021, 679 million social media users is approximately double the population of the United States.
• Which platform is considered the Chinese equivalent of Twitter?
• Reviewing all of the chapters and giving yourself the title of social media guru means you are able to take on the social media world.
• Which situation most likely triggers the need to review a crisis communications plan?
• What is content curation?
• Which is NOT a key step in establishing a social care program?
• Who is listed as the head of Instagram?
• What is a recommended first step before launching international social campaigns?
• Which nonprofit organization is listed as having a top-ranked social media account?
• Are there true experts in the social media field?
• What distinguishes augmented reality from virtual reality, as described in the material?
• In crisis communications, which two vital practices are emphasized?
• What are the four steps of a social media crisis management plan in the correct order?
• How many users did TikTok have in the United States?
• What does social care emphasize beyond campaigns?
• Which category includes influencer promotions and advocacy efforts?
• Lacee and Abbie are two interns with Cinnabon for the summer. They are asked to come up with a content marketing strategy for the brand. Before deciding on what they need to create, what is the first step Lace and Abbie need to take?
• Which of the following is a challenge in social media content creation?
• Which country are WeChat and Weibo especially popular in?
• Treating your work in social media like a professional sport is one way to continue to stay relevant in the field.
• What is recommended for social media professionals when changes occur?
• Which item is an example of shared media?
• Which platform is described as the world's least used platform?
• Which of the following is an example of shared media?
• Which platform is described as 'the Chinese Twitter'?
• Which combination of Tencent-owned platforms contributed to nearly 2 billion monthly active users?
• Are nonprofits described as having used social media very successfully and becoming among the most followed?
• Which statement is NOT among the words of wisdom?
• What share of Sina Weibo's traffic is mobile?
• QZone is developed by Tencent, which also owns QQ and WeChat with nearly 2 billion monthly active users.
• Being aware of new platforms emerging around the world is a key strategy for social media professionals today.
• Which factors determine the scope of a social media crisis?
• Which statement reflects best practice when creating content?
• Bitmoji and Snapchat avatars enable users to express emotions and personal stories.
• For AR advertising, the experience should be beneficial and entertaining to be appropriate.
• What does PESO stand for in social media content strategy?
• Which of the following best defines a crisis?
• Which statement is not a benefit of a content calendar?
• When should you stay quiet during a social media incident?
• Which question is NOT listed as part of the reflection process after a social media incident?
• Which statement describes a benefit of social care?
• Which example involves a corporate hashtag campaign with a telecom brand?
• Snapchat lenses is an example of ______ technology, which allows a user to create both real and visual elements to interact with.
• Which title is attributed to Sheryl Sandberg in the notes?
• Which action is recommended to stay relevant in social media practice?
• Turn your employees into advocates is an example of which best practice for nonprofits?
• Which list correctly identifies the four types of content on social media?
• When was the Facebook Live button introduced?
• Which statement reflects a best practice for nonprofits when communicating on social media?
• VK (Russia) is essentially what?
• Engagement in industry conversations can be facilitated by Twitter chats.
• Which is listed as a best practice for content creation?
• Line, the Japanese messaging app, was used for what purpose?
• Content curation is defined as the process of sorting through large amounts of content on the web and presenting the best posts in a meaningful and organized way. The process can include sifting, sorting, arranging, and placing found content into specific themes before publishing.
• How is an individual's voice on social media best described according to the material?
• What best describes social care?
• Social media can help nonprofits in a variety of ways, such as fundraising, awareness, and engagement. Which option reflects this most accurately?
• Which is a challenge with social media in health care?
• Which sequence correctly reflects steps to align content?
• Which practice is recommended for social care?
• What was Line's monthly active users as of April 2020?